Month: May 2024

The Role of Google Ad Manager in Mobile Advertising: Trends and Best Practices

The Role of Google Ad Manager in Mobile Advertising: Trends and Best Practices

The accelerated development of mobile advertising continuously transforms the landscape of this field. Google Ad Manager is an essential platform that assists publishers and advertisers in streamlining their advertisement loading process. Therefore, during an era of increasingly intensified mobile utilization, it is paramount to comprehend the function of GAM in mobile advertising and the vital …

What is Publisher Query Language?

Data rules in the world of digital advertising — the proper data keeps publishers’ ad inventory in good shape, enables advertisers to direct their campaigns in the right way, and allows the entire ecosystem to function more efficiently. Publisher Query Language is required for the job. what is Publisher Query Language? Publisher Query Language refers …