The Role of Google Ad Manager in Mobile Advertising: Trends and Best Practices

The Role of Google Ad Manager in Mobile Advertising: Trends and Best Practices

The accelerated development of mobile advertising continuously transforms the landscape of this field. Google Ad Manager is an essential platform that assists publishers and advertisers in streamlining their advertisement loading process. Therefore, during an era of increasingly intensified mobile utilization, it is paramount to comprehend the function of GAM in mobile advertising and the vital …

What is Publisher Query Language?

Data rules in the world of digital advertising — the proper data keeps publishers’ ad inventory in good shape, enables advertisers to direct their campaigns in the right way, and allows the entire ecosystem to function more efficiently. Publisher Query Language is required for the job. what is Publisher Query Language? Publisher Query Language refers …

Understanding the Pricing Model of Google Ad Manager 360

Understanding the Pricing Model of Google Ad Manager 360

For businesses with a larger publisher scope that needs more advanced functionality and flexibility, Google Ad Manager 360 is the right choice. The platform provides excellent tools to manage advertisers across multiple channels, such as mobile, desktop, video, and others. First, publishers should decide what pricing model is more suited for them before implementing GAM …

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

The fast-growing digital advertising domain is another imperative decision publishers must consider: selecting the appropriate ad management platform. As a leading developer of ad-serving solutions, Google provides two powerful systems: Google Ad Manager and Google Ad Manager 360 . These platforms are predominantly used to empower publishers in selling and organizing their online avails, yet …

Understanding Unified Auction and Its Distinction from Header Bidding

Understanding Unified Auction and Its Distinction from Header Bidding

In the rapidly transforming world of programmatic advertising, two notable methodologies substantially changed the manner in which ad inventory was sold: Unified Auction and Header Bidding . Ultimately, they have revolutionized the digital advertising area, and marketers, as well as publishers, can use new methods to enhance their revenue and create more effective results. In …