Blake Lively sued by crisis PR firm in Justin Baldoni legal battle

Blake Lively has been sued by a crisis management firm, which she claims played a key role in Justin Baldoni’s alleged smear campaign against her.

On Tuesday, Jed Wallace of Street Relations filed a complaint in a Texas federal court obtained by The Post, accusing Lively of defamation for entangling him in her legal battle with her “It Ends With Us” co-star. Wallace’s suit centers on Lively’s previous claims that he allegedly created fake content on social media that seemed to target her while supporting Baldoni.

Blake Lively is seen on February 13, 2024 in New York City. GC Images

Wallace is seeking a minimum of $7 million in damages, along with a court ruling affirming that he did not sexually harass or retaliate against the actress.

The lawsuit arrived the same day Lively withdrew a petition submitted on Jan. 21 in Texas state court that, if granted, would have ordered Wallace to be deposed.

Lively’s filing claimed that Wallace “weaponized a digital army around the country, including in New York and Los Angeles, to create, seed, manipulate, and advance disparaging content that appeared to be authentic on social media platforms and internet chat forums,” per KSAT 12 News.

Blake Lively in “It Ends With Us.” ©Sony Pictures/Courtesy Everett Collection

The actress may still add Wallace to the list of defendants in her federal lawsuit filed in New York against Baldoni and his company, Wayfarer Studios.

Wallace’s lawsuit centers on Lively’s California Civil Rights Complaint, which accused him of sexual harassment, retaliation and aiding and abetting harassment and retaliation.

Justin Baldoni is seen filming “It Ends With Us” on May 25, 2023 in Hoboken, New Jersey. GC Images

“As Lively later admitted she knew of no facts to support the allegations,” Charles Babcock, a lawyer for Wallace, writes in the suit.

“Neither Wallace nor Street had anything to do with the alleged sexual harassment, retaliation, failure to investigate or aiding and abetting the alleged harassment or alleged retaliation. Neither could they have breached a contract with Lively because no such contract exists.”

Lively’s earlier petition stated that Wallace referred to himself as a “hired gun” and claimed to have a “proprietary formula for defining artists and trends.” Wallace was reportedly hired by crisis publicist Melissa Nathan from The Agency Group.

Blake Lively attends the “It Ends With Us” New York Premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. WireImage

Included in the lawsuit was a text message that Nathan reportedly sent to Jennifer Abel, another of Baldoni’s publicists, she allegedly asked, “Can I start a Signal thread with you, me and Jed?” The message allegedly implicates Wallace in the supposed smear campaign against Lively.

Baldoni’s legal team previously denied the accusation of a coordinated smear campaign against Lively.

“Another day, another state, another nine-figure lawsuit seeking to sue Ms. Lively ‘into oblivion’ for speaking out against sexual harassment and retaliation,” lawyers for Lively said in a statement to The Post, responding to Wallace’s lawsuit.

“This is not just a publicity stunt—it is transparent retaliation in response to allegations contained within a sexual harassment and retaliation complaint that Ms. Lively filed with the California Civil Rights Department. While this lawsuit will be dismissed, we are pleased that Mr. Wallace has finally emerged from the shadows, and that he too will be held accountable in federal court,” her legal team said.

Lawyers for Wallace did not immediately respond to The Post’s request for comment.

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