Dynamic Ad Insertion with Google Ad Manager

Dynamic Ad Insertion with Google Ad Manager

Dynamic Ad Insertion is changing the way advertisers and content creators deliver ads to their targeted audience. DAI uses Google Ad Manager, ensuring that you deliver seamless ads that fit your video content without disrupting the viewers’ experience. Many station managers and advertisers find DAI preferable. So, let’s understand this way of playing ads and its importance.

What is Dynamic Ad Insertion?

Dynamic Ad Insertion is server-based technology that plays ads during live linear and video-on-demand content. DAI differs from client-side ad playback methods because the former combines the “ad creative” and content as a media asset. Hence, a single stream goes to the viewer without any client-side issue, no buffering or compatible ad delay between the content and creative.

How Does DAI Work?

The DAI process consists of several steps: content preparation — digitizing and creating the original video with inserted advertisements; ad decision — when a user wants to view supported video content, Google Ad Manager makes real-time decisions about which ad and in what order to insert into the user’s profile; ad stitching process by which SBS is done on the server, and a single-stream is created from the original content and with embedded ads. Finally, the combined stream reaches the user’s device and is played in the same way as a standard video stream.

Benefits of DAI

The viewing activity is uninterrupted, as viewers never see any changes between programs and advertisements, resulting in a TV-like experience.

Increasing the relevance of advertisements substantially improves their ability to interact with users and is comparable to a TV ad.

This is since the flow is considerably less labor-intensive than the one consumers experience when employing programmatic advertising treating them as individual users.

Challenges and Considerations

There are some challenges and considerations in DAI. On one side, it can boast multiple benefits. However, there are disadvantages to be taken into account as well:

1. complexity. The DAI implementation can be technically complex and require a significant infrastructure.

2. Ad blockers . Server-side ad insertion may bypass ad blockers, and it’s critical to walk the line between monetization and user experience.

3. Regulative. Advertisers and publishers need to ensure that their DAI implementations are compliant with privacy rules before release.


Dynamic ad insertion using Google Ad Manager is a useful tool for presenting advertising content in a way that is most convenient for the user. The use of DAI not only makes viewing the advertisement more attractive to the audience but also simplifies the process of monetization for the developers of the content, which makes this tool even more relevant. In the future, as technology develops, DAI will find even greater application in digital advertising.

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