Integrating Google Ad Manager with Other Google Services

Integrating Google Ad Manager with Other Google Services

Google Ad Manager is a useful service that helps advertisers to effectively manage their advertising space. When combined with other Google services, including GAM , the potential of the platform increases, and one significantly improves the performance and efficiency of advertising space management. This article delves into several benefits of integrating GAM with other Google services and describes the detailed actions for implementing this integration.

Getting to know Google Ad Manager

Before going into the integration, one has to know what Google Ad Manager is and what its purpose is. Essentially, it is an ad server directly substituted to Google Ad Exchange , also known as AdX. This enables publishers to programmatically trade their inventory. It implies that it is an ad server and a Supply-Side Platform .

Integration Benefits

By integrating GAM with other Google services, the companies get benefits including:

  1. A unified dashboard: Have all your Google services in one platform, allowing you to manage and analyze data across the board better.
  2. Better targeting: Use your Google Analytics data to create better ads and target audiences for excellent ad performance.
  3. Business efficiency: avoid managing various platforms simultaneously through independent dashboards.
  4. Increased ad revenue: Use the extensive Google network to earn more money from your ads.

Step-by-Step Integration Guide

Step-1: Learn more about Third-Party Integrations

As a third-party service provider, it is important for you to understand what Google considers the best practice and procedure for connecting to GAM2. Understand the Ad Manager API and create a test network before connecting to a live network.

Step-2: Opt to Use Additional Google Services

Utilizing your Google Admin console from your end client, check to see what other Google services you can use to integrate with GAM3. Google analytics will often be the recommended suggestion, however, Google ads and other features may also be accepted.

Step-3: Demanding authentication

Ensuring successful connection to your client’s AdManager network is up to the next step of setting up your authentication. To authenticate your access to the client’s network, you need to use two email addresses, one for your Google account and the other, the client’s email as a user.

Step 4: Testing the System

Before you are able to complete the integration, Google Ad Manager will have you run a test network to make sure everything is working correctly. Make sure in this step to run a test of the entire system first before attempting validation.

Step 5: Go Live

Once you’ve tested and ensured that everything is working correctly, you can go live with your integration.


Keep your ad management focused with the seamless integration of Google Ad Manager with other Google services. Our stepwise integration guide helps to ensure a seamless interconnection and maximizes the potential of the combined services. While integrating, always inform your clients what features of he have to keep available on their production network.


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