What is Header Bidding Trafficking?

What is Header Bidding Trafficking?

The complex landscape of online advertising is constantly evolving, and header bidding trafficking has recently become a game changer for publishers striving to optimize ad revenue. This new method improves the ease of setting up and managing header bidding, an advertising process that allows publishers to sell their ad inventory to multiple ad exchanges . …

What is a Supply-Side Platform (SSP) – A Guide for Publishers

What is a Supply-Side Platform (SSP) – A Guide for Publishers

The digital advertising field is in continuous change, and publishers always look for ways to efficiently monetize their online content. The Supply-Side Platform is an marvel of technology, which simplifies the sale of ad inventory. This guide provides a detailed examination of what SSPs are and their importance to publishers in the programmatic advertising industry. …