Secret Service unveils Super Bowl ad

The Secret Service has unveiled a Super Bowl advertisement titled “A History of Protection.”

“If you weren’t able to attend tonight’s big game, you missed a jumbotron highlight!” reads a post on the social platform X on Sunday afternoon from the Secret Service. 

“For 160 years, our agency has been a witness to history; and since 1901 we’ve protected the most important people and events, including #SuperBowlLIX.”

Also in the post is a video that references multiple parts of American history, including former President Lincoln, notable comments from former Presidents Kennedy and Reagan, the 9/11 attacks and the July assassination attempt against President Trump.

“America was founded on an idea of freedom. America’s always stepped forward in time of need throughout our short but powerful history,” says a voice-over in the video.

The video ends with the URL for a webpage on careers at the Secret Service displayed on the screen.

The advertisement was first reported by CNN and also highlighted by Mediaite. CNN also reported that sources said director Michael Bay was enlisted by the Secret Service for work on the ad.

The Hill has reached out to one of Bay’s managers for comment.

“As we commemorate the 160th anniversary of the U.S. Secret Service, this public service announcement marks the launch of our enhanced 2025 recruitment efforts,” Anthony Guglielmi, the communications chief for the Secret Service, said in a statement emailed to The Hill on Sunday.

“This initiative reflects the vision and leadership of newly appointed Director Sean Curran, who brought in the cinematic expertise of Michael Bay and co-producer Scott Gardenhour to bring our mission to life.”

Sean Curran, director of the Secret Service, also said in an emailed statement to The Hill that his agency has “the most professional and dedicated workforce, but they are often stretched thin particularly after major national special security events and an arduous campaign.

“In this role, part of my vision is to recruit and retain the most elite workforce and I recognized the void to do it expediently,” he added.

Updated at 10:18 pm.